The traffic office still answers “where is my delivery?”, chases PODs and watches O-licence dates—while drivers are already out. Sarah, Ruby, Arthur and Isobel take that admin layer. Routing, hours judgements and operator-licence decisions stay with your transport manager. We are not a TMS.
Hauliers already buy telematics and TMS. Ninety-one percent still sit under an integration ceiling. The blue ocean is a managed desk that works the admin around those systems—calls, PODs, cash and dates—not another screen.
Collection bookings, “where is my load?” calls, POD photos and invoice queries land while traffic is planning the next day. Licence, CPC, medical and MOT dates live in a folder. Miss one and it is a DVSA conversation, not just admin.
Sarah runs ETAs, POD chase and vehicle-date admin. Ruby captures collections and overflow. Arthur follows invoices once the POD is in. Isobel holds the O-licence / CPC / medical calendar. Hours judgements and route decisions stay with your TM.
Customers get an update before they ring. Jobs are booked when the yard is empty. Dates are chased before they lapse. Cash follows the POD instead of sitting in email.
Model hours lost to inbound “where is it?” calls, POD chase and date scramble.
Not a TMS or tacho product
Telematics, tachograph files and routing stay in the systems you already run.
TM judgement stays human
Infringements, hours and O-licence decisions are never taken by an assistant.
Sarah is ready
Fleet & Logistics Coordinator already exists—this playbook is her home URL.
Est. total benefit / year
£76,380
60% reduction from automated call answering, job scheduling, and invoice chasing.
Admin hrs / yr
468
Time savings
£16,380
Total benefit
£76,380
Managed office capacity for UK haulage SMEs. Routing and hours judgements stay with your transport manager.
Sarah sends ETAs, chases PODs and tracks vehicle dates so inbound anxiety drops before it hits the radio.
Ruby answers when traffic cannot. Standard bookings land with access notes; exceptions escalate.
Arthur invoices once proof is in. Isobel chases CPC, medical, MOT and disc dates—you still own the O-licence.
04 / 04
Fig. 05-A — Stack compatibilityAuto-rotating / click to pin
Smart assistants are AI-powered team members that handle routine administrative tasks with human-level understanding.
Unlike basic automation or chatbots, they adapt to your business processes, learn your preferences, and work alongside your team to eliminate the drudgery that holds UK SMEs back.
They comprehend context, nuance, and intent—not just keywords. They can handle complex requests, understand your business terminology, and make informed decisions.
They log into your existing tools—Xero, HubSpot, Slack, Gmail—just like a human employee. No new platforms to learn, no complex APIs to configure.
Every smart assistant works under human supervision. Your dedicated account manager reviews their work, handles edge cases, and ensures quality standards are always met.
They improve over time, learning from feedback and adapting to your evolving business needs. What starts as basic task automation becomes an indispensable extension of your team.
Sarah runs ETAs, POD chase and vehicle-date admin; Ruby captures collection bookings; Arthur follows invoices once proof is in; Isobel holds the licence and CPC calendar—so the transport manager stays on the plan, not the folder.
01Pre-orderFleet & Logistics Coordinator
I reduce "Where is my delivery?" anxiety. I monitor driver locations and text customers with precise ETA updates, reducing inbound...
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02AvailableOperations & Front Desk
The face (and voice) of your company that never sleeps. I ensure that no call goes unanswered and no lead goes un-booked. Whether...
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03WaitlistCredit Control & Finance
A meticulous and polite Finance Assistant designed to optimise cash flow and reduce debtor days. I remove the "awkwardness" from c...
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04Pre-orderSenior Compliance Officer & Land Registry Liaison
I am the compliance officer who never sleeps. While your property managers are resting, I am awake—filing AP1s, answering tenant s...
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Operators lose traffic-office hours to customer anxiety and folders. Telematics does not answer the phone.
Inbound
An outbound ETA is cheaper than a 12-minute inbound. Capture the rest when traffic cannot pick up.
Source: UK SME haulage front-office pattern; Sarah desk design.
91%
RHA/OneAdvanced-style findings: more point tools do not remove daily friction. A managed desk works the admin around the stack you already have.
Source: RHA and OneAdvanced haulier technology research (integration-ceiling finding).
POD
Proof-of-delivery is the usual invoice delay. Chase the artefact, then run Books.
Source: UK haulage cash-cycle practice; BureauBooks™.
Dates
A chased calendar is capacity. Hours and O-licence judgements stay with the TM.
Source: UK operator-licensing admin practice; TAB date-hygiene pattern.
ANNUAL REVENUE CAPTURED
£224,380
Net gain (year 1)
£218,380
ROI
3640%
Model assumes 35% call capture improvement and 60% admin reduction at £500/mo assistant cost. Actual results depend on job mix and call volume. Not financial advice.
Real UK engagements. Named operators. Measurable outcomes — so the 14-day probation isn't a leap of faith.
Big-budget automation programmes and enterprise rollouts often stretch for months before teams feel the benefit. Your managed smart assistants can go live in about 14 days. Our managed onboarding protocol works alongside your existing tools and workflows—so day-to-day disruption stays low and your stack is not replatformed overnight.
We map your SOPs, tone of voice, and escalation protocols.
We configure the assistant's knowledge base to support your team's workflows and culture.
You test the assistant in a safe, offline environment.
The assistant receives live login credentials and begins work.
Deploy your managed smart assistant today. If, after 14 days, you do not see a tangible reduction in workload, we will offboard the assistant and refund 100% of your first month's invoice. No tribunals, no questions asked.
Every assistant comes with dedicated account management and human oversight. These aren't faceless bots—they're part of your team, backed by ours.
